Reasons Why Storefront Cleaning is Important
Your store’s appearance is a huge factor in whether customers keep choosing you over your competitors.
Customers gravitate towards what is shiny, fresh, and well-maintained. They respond positively when a business’ pride extends to the outside of their storefronts.
Have no doubt, your own store’s appearance is automatically equated to the quality of the products or services you provide. If your storefront is clean and tidy, then the quality of the products will be initially gauged as superior.
Anything that is not, is automatically given a lesser value — regardless of the actual facts.
It is all a matter of perception.
Storefront cleaning plays a key role in:
- Boosting Sales
- Attracting More Foot Traffic
- Drawing Attention to Windows Displays
- Setting You Apart from Your Competition
- Improving Your Landlord Relationship
Storefront Cleaning Boosts Sales
The image of your business’s building is the basis of your customer’s first impression. You don’t get a second shot to make a good impression.
If your storefront looks welcoming, easily accessible, and appropriately lit, your customer will feel comfortable approaching your doors. Once they get in, you can wow them with your talents, services, and products.
In addition, a clean, uncluttered, and welcoming storefront encourages repeat customers and referrals.
Attract More Customers
Malls live and die by their ability to draw customers in. This applies to strip malls with three businesses and mega-malls with 40o businesses alike. Regular storefront cleaning makes a huge difference.
Even if you are the only business that maintains a clean storefront, the stark difference emphasizes your pride and perceived quality.
Draw Attention to Window Displays
Attracting the passer-by is a must-have skill for all storefront businesses.
To draw attention to your window display, minimize the distractions. If the walls and window casings are grimey, crusted with old dirt, or tagged with graffiti, the attractive capabilities of the items on display will be seriously diminished.
If you have window displays for the products you are selling, you do not want dirt and grime to build upon your displays. Even if your customer can see the products, the dirty barrier will give them a negative impression of those products.
Sets You Apart from Your Competition
Not all businesses are the same, some storefronts have a particular appearance they need to maintain. For example, a farm supply store, for example, may have a more rugged appearance while a formal clothing company may have a more pristine appearance.
However, maintaining a storefront cleaning schedule will reinforce your brand as “THE PLACE” to get whatever you are selling.
Let’s return to the farm supply store example for a moment. The farming industry is known for its connection with dirt — albeit in a positive way. However, you don’t want the stereotype of the industry to be reinforced in a negative way.
Your storefront may be the only example of your industry a person sees. Use that opportunity to uplift the image of your industry and to set the bar for your competition.
Improve the Landlord/Tenant Relationship
Whether or not you are the landlord or tenant, a proper storefront cleaning schedule is a must for any business.
If you are the only tenant who makes the effort to improve the quality of their storefront, your landlord is going to notice –in a good way. Being a positive tenant will alert the landlord to the undesirability of their other tenants as well as make the landlord more disposed to handle any issues you have faster.
If you are a landlord, a regular storefront cleaning schedule will increase your property’s value and profitability. Not only does this increase foot traffic, but it attracts better quality tenants and longer-lasting tenants.
How to Give Your Image a Boost
Aquamarine Exterior Cleaning is your local power washing expert for the Virginia Beach and Gates County areas.
We offer quality storefront cleaning for your commercial building or business. We have the know-how to properly clean storefronts that are made up of glass, stone, wooden, and metal so that you can get the best clean for your business’s unique appearance.